Both Fast Web Media and ESA have agreed the co-marketing deal which will involve Fast Web Media advertising across ESA's Footymad.net football fans network and ESA advertising across 4thegame.com, one of the world's largest sports websites and Fast Web Media's flagship football web site.
Footymad.net is a network of sites run for the fans by the fans and is home to 156 individual unofficial sites covering the Premier League, Coca-Cola League, Scottish Premier League and International teams including England, Northern Ireland, Republic of Ireland, Scotland and Wales making it the largest network of football fan sites in the UK.
Simon Burrell, Managing Director of Leeds based ESA, said: "We are delighted to be working with Fast Web Media not least because of their strong background in Football Web Sites but also because 4thegame.com is such a well known and popular site among football fans. We were looking for an online football property to drive football news stories alongside the views of fans from Footymad.net and 4thegame is the perfect partner as it has an established place in the UK football market."
Michael Flynn, CEO of Fast Web Media, said: "ESA's Footymad.net football fans network is the ideal partner for our flagship site 4thegame.com. This agreement will see a mutual benefit to both parties as well as the fans with relevant advertising. 4thegame has just re-launched to include the Coca-Cola League and the Scottish Premiership and also offers a comprehensive range of sporting goods and accessories for sale at great prices. We are now able to reach an even wider audience through the Footymad.net fans network."
The co-marketing deal will start early December.