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Commercial Director Steve Coakley told the clubs official website; "We are thrilled to announce the association with PUMA, who are one of the world leaders in sports merchandise,"
"From previous experience of working with PUMA I know they will bring an expertise and professionalism which will lead to a long and productive partnership, this will be invaluable as we move into the new stadium and develop our retail operation. I believe this is another example of the progress we are making as a club. PUMA have associations with some of the leading clubs in world sport and to now add the name of Rotherham United to their portfolio speaks volumes about the direction we're heading."
"We are looking forward to working with Rotherham United having agreed a new technical kit partnership. This will give PUMA great exposure throughout the Yorkshire area and with great kit and good service we will be an excellent partner for the club." Roger Harrison, PUMA UK Marketing Director said.
Russell Thomas, Head of Sports Sponsorship at genesissports, added: "We are pleased to have agreed a four-year technical kit and training wear partnership with Rotherham United and we look forward to working with the club as they embark upon a new era, in a new stadium, with impetus towards future success. The club joins a growing portfolio of professional and grassroots teams that benefits from genesissports' 15 years of experience in servicing retail and playing departments with high quality PUMA licensed product."
The current sponsors Parkgate Shopping and Perrys will continue thier current sponsorship deals on the front and back of the shirt respectively
A new away kit along with away sponsor will be unveiled in May.