In the first deal of its kind in the clubs history, the Millers have signed a 4 and half year deal with AESSEAL to have thier branding on the home of the Millers, New York Stadium.
Speaking to the clubs official site, chairman Tony Stewart welcomed them on board; "
This a landmark deal not only for the football club and but also for the Borough of Rotherham.
“AESSEAL are one of the world’s leading figures in their sector and it is a company with roots deeply embedded in Rotherham, which makes them the perfect partner for the stadium naming rights. I am delighted to continue our association with AESSEAL Group Managing Director and Founder Chris Rea who is a man I have known for many years and he shares the same drive and ambition for the Football Club and town of Rotherham.
“We are very proud of our stadium so it was vitally important for the club that if we went down a stadium naming rights route, it was with a company we respected, trusted and could work with. AESSEAL is that company. We are now looking forward to further enhancing our relationship with AESSEAL during what continues to be very exciting times for the club, both on and off the field.”
Meanwhile, the clubs commerical director Steve Coakley added; "This is undoubtedly a ground-breaking agreement for Rotherham United Football Club and one that we are all absolutely thrilled with. We look forward to welcoming AESSEAL as our Stadium Rights Partner."
“Based close by at Bradmarsh Business Park AESSEAL employ in excess of 300 people within the town so it really is a brand that the supporters of the club can identify with.” he added.