Sky Bet is to become the new title sponsor of The Football League under a new five-year agreement, with the divisional competitions titled ‘The Sky Bet Championship’, ‘Sky Bet League 1’ and ‘Sky Bet League 2’.
This new agreement is Sky Bet’s first ever off-screen football sponsorship and is aimed at building even greater awareness of Sky Bet’s growing range of online and mobile betting services.
Greg Clarke, the Chairman of The Football League said last evening to the FL's official website: “I am delighted to welcome Sky Bet to working with The Football League and its clubs. This agreement takes our long-term partnership with Sky to a new level and provides a genuine boost to clubs ahead of the new season.”
Richard Flint, MD of Sky Bet added: “This is a ground-breaking partnership for Sky Bet. We know that having a bet on the match can make it even more exciting. In the past fans would go into a betting shop on the way to the ground, but with our industry-leading mobile apps and website they can place their bets quickly and conveniently whether going to the match or watching it on Sky at home.
“Sponsorship of The Football League helps us engage with millions of football fans spanning all 72 league clubs. It was important for us that we are able to demonstrate our commitment to all Football League clubs and fans nationwide. The strength of our technology supported by a trusted brand that is part of the fabric of football means we’re ideally placed to add to the match-day experience of fans.”